When Strength Shatters Limits, Hafþór Björnsson’s 510 kg Deadlift and the Science Behind Record-Breaking Feats

In 2025, Icelandic strongman Hafþór Júlíus Björnsson stunned the world by deadlifting 510 kg during the World Deadlift Championships — not just breaking a world record, but redefining what was considered humanly possible in strength sports. This feat was all the more astonishing given the conditions: executed outdoors on a faulty carpet platform at 1…

Read More

Strength Training – Build Muscle, Boost Metabolism, and Improve Health

amicitaacademy.com – Strength training, also known as resistance training, is a cornerstone of any fitness routine. Whether you’re aiming to build muscle, increase endurance, or improve overall health, strength training offers a myriad of benefits. In this article, we’ll dive deep into the essentials of strength training, from what it is to how to incorporate…

Read More

The Economic Punch of UFC Events in Emerging Host Cities

In recent years, the Ultimate Fighting Championship (UFC) has strategically expanded its events into emerging global cities, creating unexpected economic ripple effects. Cities like Abu Dhabi, Singapore, and São Paulo have seen spikes in hotel bookings, local transportation usage, and tourism spending when hosting UFC Fight Nights or major pay-per-view bouts. The ability to draw…

Read More

Mikaela Shiffrin’s 100th World Cup Victory

amicitaacademy.com – On February 23, 2025, in the picturesque resort of Sestriere, Italy, American alpine skier Mikaela Shiffrin etched her name in the annals of sports history by clinching her 100th World Cup victory. This monumental achievement not only underscores her unparalleled talent but also highlights her resilience in the face of adversity. A Historic…

Read More

Tomoka Miyazaki

amicitaacademy.com – Tomoka Miyazaki, born on August 17, 2006, in Osaka, Japan, is a rising star in international badminton, specializing in women’s singles. Standing at 1.64 meters and weighing 49 kilograms, she has quickly ascended the global rankings, achieving a career-high of World No. 11 on November 26, 2024. Career Highlights: 2022: Miyazaki clinched the…

Read More

The Mediatization of Sports: How Media Shapes Athletic Culture

In today’s digital age, the relationship between sports and media has become increasingly intertwined, leading to the concept of mediatization. This process refers to how media influences and transforms various aspects of society, including sports. Historically, sports events like the Tour de France and the UEFA Champions League were initiated by newspapers, highlighting the longstanding…

Read More

Beetroot Juice Breakthrough, How Nitrates Can Boost Your Athletic Performance Naturally

For athletes looking for a clean performance edge, beetroot juice is generating serious scientific buzz. Rich in dietary nitrates, this natural supplement supports nitric oxide production—an essential molecule that enhances blood flow, oxygen delivery, and muscle efficiency during exercise. A recent large umbrella review covering 20 systematic reviews and 180 clinical studies found that nitrate…

Read More