The Mediatization of Sports: How Media Shapes Athletic Culture

In today’s digital age, the relationship between sports and media has become increasingly intertwined, leading to the concept of mediatization. This process refers to how media influences and transforms various aspects of society, including sports. Historically, sports events like the Tour de France and the UEFA Champions League were initiated by newspapers, highlighting the longstanding…

Read More

Background of the ASEAN Cup, Southeast Asia’s Football Crown Jewel

amicitaacademy.com –  The ASEAN Football Championship, currently known as the ASEAN Mitsubishi Electric Cup, is the most prestigious football tournament in Southeast Asia. Established in 1996, it was initially named the Tiger Cup after its first sponsor, Tiger Beer. The competition was created to foster regional unity and develop football across ASEAN nations, providing a…

Read More

How Social Media Is Reshaping the Power of Traditional News Anchors

The rise of social media platforms has dramatically shifted the landscape of media influence, especially diminishing the once-dominant authority of traditional news anchors. While figures like Walter Cronkite once shaped public opinion and national sentiment, today’s audiences are increasingly turning to influencers, independent journalists, and algorithm-driven news feeds. This shift has altered how information is…

Read More

The Day Leicester City Defied 5,000-to-1 Odds and Won the Premier League

In the 2015–2016 English Premier League season, Leicester City Football Club made history in one of the greatest underdog stories sports has ever seen. With pre-season odds of 5,000-to-1, bookmakers were so confident Leicester wouldn’t win the title that some even offered joke bets alongside them, like Elvis being found alive. But under the leadership…

Read More

Mixed Martial Arts (MMA),The Ultimate Combat Sport

amicitaacademy.com –  Mixed Martial Arts (MMA) has become one of the most exciting and rapidly growing sports in the world. Known for its combination of various martial arts styles, MMA blends striking and grappling techniques to create a fast-paced, unpredictable spectacle. From the UFC (Ultimate Fighting Championship) to smaller organizations, MMA has risen to mainstream…

Read More