
Sports Diplomacy and Soft Power, How Nations Play Beyond the Game
In today’s interconnected world, sports diplomacy is increasingly embraced as a tool for nations to project influence, foster cross-cultural ties, and enhance soft power. Governments, international bodies, and NGOs strategically use sporting events, athlete exchanges, and grassroots programs to build goodwill and shape foreign perceptions. From Qatar’s investment in global sport infrastructure to the U.N.’s…