The Hidden Psychology of Sports Rivalries: How the ‘Us vs. Them’ Game Drives Fan Culture
Sports rivalries aren’t just high-stakes matches—they’re shaped by deep psychological dynamics that influence how fans think, feel and act. A key factor is the concept of group identity: when fans start to see their team as their group, rival teams become the “out-group,” which sharpens loyalty and provokes emotional responses. This isn’t merely about competition—it’s…

